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Published on 18th Feb 2016 in Diageo and Heineken Road Show.Full resolution (1882 × 436)

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My approach to creativity has always been to use collaboration as a tool to make something special and this year taught me to actively search for inspiration. 2020 brought so many different collaborations and commissions that I would say it was one of my most creative years yet. There were very few formal briefs or well-paying jobs but there was a greater need to create, add value and archive the moments of 2020. I am very grateful that we were able to create and find stories to tell. I want to thank all the people and creatives that kept me inspired to continue and push myself creatively. My wish for 2021 is that we “show up, show up, show up, and after a while, the muse shows up, too. If she doesn’t show up invited, eventually she just shows up” as said by Isabel Allende. We are approaching 2021 without the usual spring in our step, without the perfect December break, but we are given the choice to show up and as Kay Inkster often sings on the phone “just keep swimming”. Happy 2021 and thank you for the support and kindness you all showed in 2020.

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